‘Lover They’ by Project X 2021 is inspired by a vibrant modern-day view of Punk that’s intrinsic with the 1980’s subculture Buffalo. Whilst capturing the essence of the Punk and Buffalo movements the PX Team have evolved the themes, adding a contemporary update. ‘Lover They’ is our take on an eclectic group of individuals celebrating unity through diversity and inclusion, it’s a melting pot of culture’s that blur the lines of historical label’s.
Art direction: Sam Burnett. Hair: Project X 2021 (Fellowship for British Hairdressing). Photography: Ben Hards. Styling – Masha Mombellie. Make Up – Coco Hirani. Sponsor – Kao Salon Division. Products – @GoldwellUk @kmshairuk