Aveda x Iris van Herpen Christmas campaign BTS

For an extra special touch this Christmas, Aveda collaborated with Dutch designer Iris Van Herpen, creating a limited-edition holiday collection of hair accessories and gift boxes. 

This collection captures a future-forward vision for the holidays and embodies the limitless beauty of nature. The visual inspiration of this collection was drawn from the relationships between living organisms and their physical environments in all its layers and nuances – a constant dialogue between nature and ourselves.  

Aveda and Iris van Herpen share a love and commitment to nature, science, and sustainability. The partnership was founded thanks to a connection between Iris van Herpen and Antoinette Beenders – previously working together for fashion and hair shows.

Credits

Hair: Antoinette Beenders supported by: Robert Grimes and Aveda artists • Film: Jip Mus • Couture: Iris Van Herpen