Emma launches The Curl Confidence Method™
Emma launches The Curl Confidence Method™ – the framework the hair industry has been waiting for
The hairdressing industry has a problem with curls.
For years, stylists have admitted they feel unprepared, under-trained and nervous about working with textured hair. The fear of saying the wrong thing. The fear of cutting the wrong way. The fear of offending. And in that silence, clients with curls have been overlooked, frustrated, and left feeling like their hair doesn’t belong in the salon chair.
Multi-award-winning stylist and educator Emma, founder of THB Academy, has lived and seen these challenges first-hand. She has trained over 60 stylists in curl education through her Curly Craft Masterclass, built a thriving curl service inside her own award-winning salon, and listened to countless stylists confess they “avoid curls” because of fear.
It was clear the industry didn’t need another one-day course. It needed a framework.
And so, The Curl Confidence Method™ – See It. Speak It. Shape It. Support It.™ was created.
Why The Curl Confidence Method™ matters
There has never been anything like this in UK curl education.
Most education either focuses only on cutting, or gets drowned out on social media with quick tips and half-truths that leave stylists more overwhelmed than empowered.
The Curl Confidence Method™ is different. It is a protected, trademarked education framework that provides certainty and clarity across four key pillars:
- SEE IT™ – Recognising curl patterns, density, porosity and behaviour with absolute confidence — no more guesswork.
- SPEAK IT™ – The consultation language that removes fear of saying the wrong thing and builds instant trust with clients who often arrive nervous from past salon experiences.
- SHAPE IT™ – A repeatable, structured cutting approach that delivers predictable, lasting results every time.
- SUPPORT IT™ – Ongoing support from Emma, ready-to-use resources, and marketing strategies that give stylists confidence to run and grow curly services in their business.
This is not a social media trend. This is not a one-day demo. This is a new standard of education, built to raise confidence, remove overwhelm, and finally give curls the place they deserve in professional hairdressing.
Hybrid education for real-world results
The Curl Confidence Method™ is taught as a hybrid programme:
- Online foundations build knowledge and consultation confidence before stylists even step into the classroom.
- In-person training (Curly Craft Masterclass) delivers the live, hands-on experience of SHAPE IT™ with Emma guiding, correcting, and building certainty in real time.
- Ongoing online support keeps stylists progressing afterwards, with resources, automation tools and marketing strategies they can apply immediately in their salon.
Stylists also gain access to a private community space, off social media. Here, they can ask questions, share wins, and grow in a safe and supportive environment — without the noise, comparison and overwhelm of online platforms. Social media can then be used as a tool to enhance their services, not drown them out.
Raising the bar for curl education
By trademarking The Curl Confidence Method™, Emma Jarvis is making sure curls are no longer treated as an afterthought. This is about setting the bar higher — giving stylists and salon owners a clear, repeatable, and profitable way to work with curls that has never been offered before.
“This isn’t just a course. This is the framework I wish I’d had 25 years ago, when curls weren’t being spoken about and stylists like me were left to guess. The industry needs more than a class — it needs a method that removes fear and gives confidence. The Curl Confidence Method™ is that method. It’s clarity. It’s certainty. It’s the answer the industry has been waiting for,” says Emma.
About Emma
Emma is the owner of The Hair Base salon and founder of THB Academy, based in Norfolk. With over 25 years of experience and more than 30 awards, including multiple Texture Stylist of the Year titles, she is recognised as a leading authority on curly hair education and salon business growth
Emma Jarvis
THB Academy
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